The Builders Behind the Breakthroughs

We're not just a team — we're your co-founders in execution. Strategic minds, creative hands, and product obsessives turning bold ideas into unstoppable ventures.

Mockup of Inceptism partner on a coffee table
Designer taking notes
Founder navigating a mind minze to realise vision
Collaboration on a laptop
Founder working at desk

We've walked the zero-to-one path — and we move with founders who dare to build fast and smart.
Inceptism isn’t a directory. It’s a rhythm: a focused crew of builders, strategists, and designers working in sync to launch what matters, grow what’s real, and lead with clarity.

Our Story

Meet the Crew

We’re not just a team — we’re your early believers. Strategists, designers, and devs moving in sync to build what matters. From first draft to final launch, this is who’s in the trenches with you.

Join Us
Safe design and marketing hands

Azwar Habib

Co-Founder | Inceptism

Azwar Habib is the co-founder of Inceptism, bringing a unique blend of technical expertise and visionary leadership. With a strong background in full-stack development and product optimization, Azwar excels at transforming complex ideas into scalable, impactful solutions. Their deep understanding of both technology and business strategy allows them to bridge the gap between innovation and real-world application. Azwar’s approach is data-driven, creative, and focused on delivering high-quality results. At Inceptism, they steer the team towards building ventures that are not only technologically sound but also commercially viable, ensuring the long-term success of every project.

Brand Positioning
Storytelling & Narrative Design
marketing Strategy
Go-To-Market Execution
Safe design and marketing hands

M Mursaleen

Co-Founder | Inceptism

Narrative-first. Vision-led. Commercial to the core. Mursaleen brings the kind of clarity most founders don’t know they need — until they hear it. With a background spanning brand strategy, venture capital, and storytelling at scale, he turns raw ambition into market-ready propositions that punch through the noise.

From shaping new categories to unlocking go-to-market traction, Mursaleen leads with insight, intuition, and an unwavering belief in building ventures that matter. At Inceptism, he’s the connective tissue between founder instinct and market reality.

Brand Positioning
Storytelling & Narrative Design
marketing Strategy
Go-To-Market Execution
Safe design and marketing hands

Attaf Habib

Tech Lead | Inceptism

Tech-driven. Innovation-fueled. Results-oriented. Attaf Habib is the technical genius who turns complex challenges into seamless solutions. With a solid foundation in software architecture, system scalability, and cutting-edge technologies, he transforms ambitious visions into robust, high-performance products that stand out in the market.

From optimizing infrastructure to crafting scalable architectures, Attaf leads with precision, expertise, and an unwavering commitment to delivering excellence. At Inceptism, he bridges technical innovation with business strategy, ensuring every venture has the technological edge it needs to succeed.

Brand Positioning
Storytelling & Narrative Design
marketing Strategy
Go-To-Market Execution
The keys of successful development processes

Waleed Shahzad

Lead Architect, Platforms & Systems

Waleed brings the backbone every startup needs. With deep expertise across Salesforce ecosystems, data architecture, and platform integration, he engineers the foundations that scale without breaking. From CRM workflows to backend logic, Waleed designs systems that are flexible, reliable, and ready for growth — so founders can build with confidence and move without constraint.

CRM Integration
DevOps
Platform Engineering
Workflow Automation
LET’S GET STARTED

Build with Clarity. Launch with Confidence.

This is a founder-to-founder session — no fluff, no sales pitch.
We’ll break down your idea, explore what’s possible, and see if we’re the right team to bring it to life. Book your discovery call today — let’s turn momentum into traction.

Behind the Build

Honest answers from the people turning vision into product.

Who actually works on my project?
Do you hire freelancers to fill the gaps?
How do you decide which projects to take on?
What makes your team different from a typical agency or studio?
Can we work with just one of you — or is this an all-in approach?